Launch was compiled and edited from 9 months of Skype calls recorded from February 2012 through December 2012, while Rob Walling and Derrick Reimer were building email marketing startup Drip. The epilogue was recorded about 2 years later, in November of 2014.
The goal of this documentary is to fight the press-portrayed startup myth by pulling back the curtain on a startup as it’s being built. There is no champagne-popping, no hockey stick growth, and no overnight success.
Only a couple years of hard work and uncertainty, documented for your listening pleasure.